Chapter 4- Case #3 Is Google Watching You?

Questions: 

    1.       How does Google’s business model use personal data?

        Google is firmly committed to the privacy of our advertisers and users. [ While Google does add a cookie to a user's computer when he/she clicks on an ad, this cookie expires in 30 days, and Google does not associate a user's search activity with his/her ad click history. Further, Google does not collect or track personally identifying information, and does not reveal individual information to third parties. Users who do not wish to participate in tracking activities can easily disable Google's conversion tracking cookie in their Internet browser's user preferences settings. These users will not be included in your conversion tracking statistics.
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    2.       What do you think are the major privacy concerns raised by Google’s business model and applications?

       I think the major privacy concerns raised by Google's business model and applications is there technology was very open to the public.

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   3.       Do you think Google has taken adequate measures to protect its users’ privacy? Explain your answer.

        Yes, because they remain their own Privacy Policy that requires they handle information in a protected manner.